Business Case for a Multisponsor Loyalty Programme

Sector: Energy

Scope:

  • Establish the business model for the new programme
  • Establish the governance model and organisational structure for the management of the programme
  • Carry out the economic and financial assessment for a timeline of 3 years:
    • Investment plan;
    • Operational plan;
    • Treasury plan;
    • Income statement and balance sheet;
  • Risk and risk mitigation plan.

 

Benefits:

  • Proof of concept, preparation and implementation of the new loyalty programme, with an impact on client acquisition and retention and on per-client value.